ABOUT US

Rain8 maintains a small core team of highly capable professionals while constantly expanding our network to best leveraging our assets to optimize your results.

 

 

Our core team includes:

 

Management

Tracy Crawford: American, CEO and Founding Partner. Tracy has over 20 years business experience in global industries including Consumer, Telecommunications, Electronics, Automotive, and Automotive Electronics and over 9 years experience living in China for new business development.

 

Tracy is a strategist at heart and by experience and also specializes in marketing, China start-up, and has built several successful new businesses in China. He has worked for two Fortune 500 companies and several other market leaders.

 

He has served customers since 1984 including such names as AT&T, Toyota, Apple Computer, Honda, Toshiba, Sharp, BMW, Panasonic, Nissan, Sun MicroSystems, Delphi, Lear, Infineon, Hyundai, Bosch, Daimler, Texas Instruments, Renault Samsung, Kia, Tyco, Daewoo and Siemens.

 

Tracy holds an undergraduate degree from Georgia Institute of Technology (Georgia Tech) in Electrical Engineering with minor studies in Product Design. He has also completed selected graduate courses at University of Berkeley in California in marketing, strategy, and finance.

 

Kristina Kang: Chinese, Operations Director and Founding Partner. Kristina is our “feet on the street” with contacts to multiple individuals in over 300 Chinese Automotive organizations. Most of Kristina’s contacts are at senior levels from Director, to GM, to CEO.

 

Kristina leads our business development and partner development efforts with over 8 years of experience. Having owned and operated her own businesses, she deeply understands the value of relationships in China.

 

Kristina holds an undergraduate degree from East of China Normal University in Business Operations Management.

 

 

Business Development

Terry Zhao: Chinese, Senior Economic Development Consultant. Terry has over 8 years experience and relationships with over 100 Chinese and International Automotive organizations. Terry has worked for the second largest Chinese State Owned Enterprise (SOE) Automotive engineering services firm. Terry has extensive experience with foreign governments’ trade missions, including hosting senior international executives and local and international government officials and extensive experience with international economic development efforts.

 

Terry holds an undergraduate degree from Tsinghua University in Automotive Engineering and is completing his masters there in the same subject.

 

Jason Liu: Chinese, Senior Business Development Consultant. Jason has previously worked with one of the world’s largest trade-show organizers and is highly connected to local Chinese middle and senior technical and business managers. Jason connects to over 500 local & international firms and is able to work effectively at both the technical and business level with his relationships.
Jason’s passions include green energy, new energy vehicles and technology, and alternative fuels.

 

Jason holds an undergraduate degree from Anqing Normal University, in Environmental Science.

 

 

Localization

Soee Lee: Korean, Localization Creative Director. Soee has more than 15 years experience working on local and localized MarCom including print and digital design for major international clients including Apple, Lufthansa, J&J, Pepsi and many others.

 

She hold an undergraduate degree in Visual Communication Design from DanKook University.

 

Soee has also been awarded the Silver Prize for Calendar Design ‘Bird of Korea’ Computer Design Festival and the Gold Prize for ‘Beauty of Korea’ web site (1997).

 

Gorden Xie: Chinese, Localization Web Development Director with more than 15 years experience. Gorden can adapt your existing website to be localized with all local language content.

 

Gorden holds an undergraduate degree from the College of Computer Science of East China University of Science and Technology.

 

Gorden is also PMP Project Management Professional certified and MCSE Microsoft Certified Systems Engineer.

 

Our team all fluently speaks English, and many have worked and travelled extensively in most major Western and Asian countries.

 

Let our team help you with your needs!